Our project process

The good news about BIZAL is: We provide a high quality service using experienced, proven sales people.

The bad news is: To facilitate this we require a high level of involvement and interaction from our clients. A typical example of our project process is:

1. Requirements gathering

To ensure that BIZAL are fully prepared for every campaign, we carry out a detailed requirements gathering process. This allows us to build a detailed project plan, working specification and financial model. We provide this service free of charge.

2. Business Requirements

BIZAL will communicate with you to establish your business requirements. Typically these may be:

• To develop and deliver an effective telesales project, contacting target companies/organisations, gathering pertinent information, contacting Decision Makers and procuring new sales leads or opportunities
• Contact pertinent decision makers, establish interest and procure permission to send marketing information – building relationships where possible to help maximise effectiveness of marketing materials or future campaigns
• Increase the number of qualified opportunities
• Establish a database of prospect-profiled customers
• Identify the ROI of telesales lead generation services
• To be able to use the data collected for future targeted marketing campaigns
• Increase/decrease the number of qualified leads as required
• To maximise the efficiency of the field sales team i.e. not use them as a very expensive telesales resource

3. Project Process

Based on information gathered, BIZAL will typically provide the above business benefits by undertaking the following scope of works:

• Produce a working project plan to include timeframes, objectives and sales/financial targets
• Deploy CRM system to manage contacts, recording all necessary information, to monitor/report ongoing progress and to control all follow up call requirements
• Acquire target data and integrate into CRM system
• Liase with the client to attain the product/company knowledge necessary to carry out calls in conversational, friendly and knowledgeable manner
• Develop sales pitch and knowledgebase, test and liase with the client on an ongoing basis
• Screen all new contacts against BTPS register (legal requirement)
• Identify relevant contacts, decision makers and influencers
• Deliver effective sales call to prospects – developing interest and gaining the appropriate commitment at the earliest opportunity
• Measure and report on all responses and prospect/client activity on a daily/weekly basis
• Export data to the client in their preferred format on daily/weekly basis

4. Staffing and Training

Our staff are fully trained based on the working specification defined in the requirements gathering stage. This ensures that all contacts are handled efficiently, professionally and that our staff appear as part of your organisation at all times. To facilitate this BIZAL uses the following business model.

• Ensure that the person/team has actively engaged with the client to get a first hand briefing
• Do not use any automated call handling systems i.e. predictive diallers, Screen pops and prohibitive scripts
• Have understood all Unique Selling Points (USP's), Target Market User Profile (TMUP) Comfort Factor statements and common objection handling
• Have a minimum of two people trained on the above to allow for holidays cover

BIZAL is fortunate to have maintained over 90% of our team and hence have proven experience in working on a variety of projects and adapting selling styles to maximise results. This further provides a high level of continuity and enables long-term relationships with our clients to be established.

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