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Maximising Sales and Marketing Efficiency
In simple terms, sales and marketing can be broken down into key areas i.e.
Lead Generation = Telesales, USP's, SEO, PPC, Networking, Company Image, Branding, Advertising, Prospect Profiling, CRM rules, Market Analysis etc.
Closing Opportunities = Company Image, Credibility/ Comfort Factor Statements, Account Planning, Search-ability, Forecast Analysis, External Association etc.
Management = Recruitment, Training, Motivation, Support, Strategy, Direction, Troubleshooting, Departmental Integration, Sales & Marketing Focus etc.
Issues in any of the specific areas above or where for any reason the sales & marketing strategy has either not been defined or adhered to, will result in an un-optimised sales & marketing department.
To maximise the efficiency of the sales and marketing team, BIZAL will work as part of your company to identify, prioritise and enhance any areas that will achieve increased sales & marketing outputs and this can be delivered in a number of ways i.e.
BIZAL is not only able to provide the sales & marketing best practice theory & methodologies but they also have the “hands on” skills to actually implement the changes and where required even sell the product / service on your behalf. This enables the BIZAL team to make sure your company benefits when and where it matters i.e. by providing sales resource to actually sell the product / service to advising on sales and marketing strategic direction.
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