Comfort Factor Statements

Unique selling points (USP's) and Elevator Pitches ( a 10 second sales pitch that describes what your company does) help you generate sales leads and enquiries, comfort factor statements help you win them.

The lack of quality comfort factor statements provided by company’s is one of the biggest reasons that sales leads and enquiries do not turn into orders. In today’s market, people have become more and more sceptical about what they are being told, and are suspicious of the so called salespersons’ exaggerations. Unfortunately this results in longer sales cycles that cost time and money, and in many cases do not end in a profitable order.

Biggest Mistake

The biggest mistake by far in solving this issue, is the use of emotive/ unjustifiable language i.e. the best, fantastic customer service, the most helpful, technically brilliant/ excellent etc.

Unfortunately most people/companies ask for at least 2 quotes and hence when all the prospective suppliers bidding say that they have “great after sales services”, “are technically the best”, “have the quickest delivery” etc the prospective client then has the onerous task of establishing which to place his order with.

The Solution

BIZAL works with clients to create/ enhance comfort factor statements using non- emotive statements and concentrating in the 3 key areas of internal, external and image.

This creates tangible differentiators, which is the key element in closing sales opportunities i.e. the proof that you can do what you say you can do, based on facts rather than emotive unverifiable statements.

The Benefit

By creating non-emotive comfort factor statements BIZAL will assist your company in reducing the number of leads required to win an order and the added benefit in most cases of shortening the sales cycle, hence increasing sales output.

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